Homepage 2018-11-16T16:22:43+00:00

Easily make more money, views and engagement from your videos.  That’s Watching That.

One dashboard to rule them all

Stop running from system to system trying to get a complete view of what’s going on across your tech stack.  Start using Watching That to see it all, in one place, in real time.

Troubleshoot like a Pro

Get beyond useless error codes. Get up close and personal with what exactly is going wrong so you fix it right, the first time.

Drive up views AND profits

Your business runs on profits.  So your video reporting should do the same. Go beyond vanity metrics like views. Know what content is making you money and why. So you can do more of that!

Video Header Bidding to Maximise Competition

Make the most money you can by enabling maximum competition without any of the fuss.

Collect the data you need across any device and platform

APIs and plugins are available for any device and platform. From Facebook to Roku, from Brightcove to iOS. You can collect data across your entire distribution.

Trusted experts

Our solutions include access to our proven experience in building scalable and profitable video businesses.

6 Billion Impressions

Over 6 billions impressions tracked

Ready to take your video business to the next level?

Talk to us
Watching That has allowed us to dig into the details of our video ad activity like never before.  Certain metrics like breakdown by geographies, domains and devices has really helped bring new, deeper understanding of our overall performance.  We have been able to identify new low hanging fruit which we are monetising increasing over all revenues with little extra effort.

Alan Whiteley: CTO, Express Newspapers

Join the premium media organisations growing fill, views and revenues.

Frequently Asked Questions

How do I get started?

The only technical requirement to using the Watching That platform is to deploy the plugin version that supports your online video platform.  This can take as little as 15 minutes to complete and the process is simple to follow with no changes needed to your publishing and advertising setup.

What data do you collect and from where?

Watching That collects data from as many sources as you connect it to.  Out of the box, once deployed, the WT plugin collects directly from source the player event data, video content data, page context data, ad delivery data (including ad errors) and ad playback data.  From here you can layer on data from your ad server, SSPs, OVPs, social accounts and more via API integrations

What platforms do you currently integrate with?

Current out of the box integrations include:

  • Brightcove (OVP)
  • JWPlayer (OVP)
  • FlowPlayer(OVP)
  • VideoJS (Player)
  • IMA3 (HTML5 SDK)
  • Suggestv (Recommendation platform)
  • DFP (Ad Server)
  • SpotX (SSP)
  • IndexExchange (SSP)
  • TEADS (Outstream)
  • Nativo (Native)

Custom stacks and components are supported by the availability of an NPM package.

Watching That supports the following standards:

  • VAST 2.0 / 3.0
  • VPAID 1.0 / 2.0
  • MRC Viewability
  • VMAP

How do you charge?

Watching That has several subscription tiers designed to cater for publishers and broadcasters of all sizes. Get in touch for more information.

What type of returns can I expect from the platform?

Although results vary by customer, typically they see a significant uplift in fill rate ( >30%) in the first 30 days.

What ad formats do you support?

At this time Watching That supports instream (pre, mid and post roll) video units that conform to the VPAID standard and are delivered using VAST.

I would like to see a demo and/or I have more questions!

Sure thing!  We’re here to help.  Please fill out the Contact form and we’ll get back to you asap.